Pixar and Disney

In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division. After years of unprofitability selling the Pixar Image Computer, it contracted with Disney to produce a number of computer-animated feature films that Disney would co-finance and distribute.The first film produced by the partnership, Toy Story, with Jobs credited as executive producer, brought fame and critical acclaim to the studio when it was released in 1995. Over the next 15 years, under Pixar's creative chief John Lasseter, the company produced box-office hits A Bug's Life (1998); Toy Story 2 (1999); Monsters, Inc. (2001); Finding Nemo (2003); The Incredibles (2004); Cars (2006); Ratatouille (2007); WALL-E (2008); Up (2009); and Toy Story 3 (2010). Finding NemoThe IncrediblesRatatouilleWALL-EUp and Toy Story 3 each received the Academy Award for Best Animated Feature, an award introduced in 2001.
As Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership, and in early 2004, Jobs announced that Pixar would seek a new partner to distribute its films after its contract with Disney expired.
Jobs became The Walt Disney Company's largest single shareholder with approximately seven percent of the company's stock. Jobs joined the company's board of directors upon completion of the merger. Jobs also helped oversee Disney and Pixar's combined animation businesses with a seat on a special six person steering committee

No comments:

Post a Comment